I have a website, but my web analytics indicate I am getting a consistently low volume of web traffic to my website and not many users are staying long on my website, what can I do to re-energize and engage user’s to my website? Simply put, gamification!
Many people when they here this instantly think, am I hooking up an Xbox to my website? Whereas this sounds a bit off the wall, there is a part of this that is somewhat true. Gamification is the use of game design techniques, game thinking and game mechanics to enhance non-game contexts on websites.
Typically, the concept of gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, by helping to solve problems and not being a distraction, and by taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites. Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.
Engage Relativity offers a gamification function called Motiv8 ™. Relativity Motiv8™, an extension of Engage, Inc.’s Relativity™ Platform, provides a framework integrating ‘Game Layer’ functionality with line of business application logic, transforming the result into a system for tracking, incenting and rewarding site member and/or employee behaviors through assigned or arbitrary status symbols(i.e. badges, levels and the like) – i.e. ‘behavior-steering game dynamics’. The baseline features focus on the tracking and management of achievements while other components may optionally surface this data on a community portal, within SharePoint, Silverlight or other similar dashboards.