For the last few weeks I’ve been thinking alot about implicit content, that is the trail of information that internet users leave behind as they browse the web, information about preferences, clicking habits, needs, etc. At Engage we’ve been working on a couple white papers about the role which the internet is playing in [...]

Nobody likes to delete email. We’re all afraid that sometime down the line we’ll end up scouring our computers for that one message or that one attachment that in a fit of spring cleaning we sent to the trash can. Just look at Google’s Gmail, one it’s major selling points has been that [...]

Hackers and data thieves are increasingly focusing their efforts on small business according to an article in Business Week. Criminals are enticed by how easy it is to break into the often woefully under-secured networks of smaller companies.
There’s no doubt that small business are the low hanging fruit in the hacking world. The article cites [...]

Now is not a good time to be in the airline industry. First, the cost of jet fuel has been steadily increasing because of soaring oil prices There there were the FAA audits that led Southwest, American Airlines, Delta, and United Airlines to ground a number of their flights. Now a slew of bankruptcies among [...]

The Internet is a messy place, anyone who spends much time on it is aware of that. But some analysis by Arbor Networks, an IT security firm, seems to suggest things are even dirty than we might have expected. Arbor analyzed traffic statistics supplied by a group of 68 ISPs over the past [...]

The CMO council just released a new study that suggests marketing departments are doing a woefully inadequate job at making use of customer data. Unfortunately this is NOT some type of bad April Fool’s joke. Instead, to quote from the introduction of the study they are “flying blind,” developing campaigns and marketing strategies without [...]