Now is not a good time to be in the airline industry. First, the cost of jet fuel has been steadily increasing because of soaring oil prices There there were the FAA audits that led Southwest, American Airlines, Delta, and United Airlines to ground a number of their flights. Now a slew of bankruptcies among [...]

There’s a wealth of multimedia data floating out there on the Web these day. Podcasts, videos, webinars, all of these things are supposed to be somehow more engaging to web-surfers than just plain old text. You might be tempted to think that, amidst all this Web 2.0 buzz, the written word is as [...]

Lately we’ve been passing an article called “Blind Promises” around the office here at Engage. It’s from the fall 2007 issue of ‘The Partner Channel,’ a magazine for Microsoft Dynamics partners, and it offers some insightful and very succinct wisdom on the problem of reflexive promises.
The problem that author Spider Johnk describes is one I’m [...]

CRM magazine has an excellent article on strategies to ensure that your sales team is happy with your next (or first) CRM system. As they point out, CRM adoption has been surprisingly low in spite of the very clear benefits it often brings. But in many ways this isn’t surprising considering the dual problems of [...]

destinationCRM.com, the online home of CRM magazine, features a great piece by Christopher W. Cabrera, founder, president, and CEO of Xactly Corp, looking at some of the problems of CRM via spreadsheet. What he highlights is while these simple CRM tools do great for keeping track of pre-sale data, they don’t give firms an integrated [...]

Business week is running an article this week looking at a novel strategy that one small business is using to build trust among skeptical customers. Wesabe, a start up in the competitive field of on-line personal finance tools, is looking to assure users that their financial data is safe with the company by giving customers [...]

Business week blogger Gene Marks offers an useful rundown of some cheap but reliable technologies that almost any small business owner will find useful. But it’s not just price and reliability that ties these technologies together though, the other thing that they have in common is that all of them help data flow more freely [...]

In this month’s issue of CRM magazine Barton Goldenberg — president of ISM, Inc. a CRM research, market analysis, and consulting firm — offers an insightful examination of a growing demographic he calls the digital client– the generation of under 23 year-olds who have grown up with the Internet at their fingertips and take the [...]

The primary role of any business is to earn a profit. Without profit a business literally becomes a

Close your eyes for a moment and visualize your company as a group of people. Each person represents one department. Each person, while not necessarily building the specific product that your business produces, contributes in some way to the finished product.