For the last few weeks we’ve been talking internally a lot about implicit content, that is the trail of information that internet users leave behind as they browse the web, information about preferences, clicking habits, needs, etc. Here at Engage we’ve been working on a couple of white papers about the role the Internet is playing [...]

Consumer access to personal technology is transforming the relationship between businesses and their customers now more than ever. Personal technology, particularly mobile technology, is driving the relationship for healthcare providers, retailers, governments – cutting across most other market segments as well.
CRN.com has a pretty eye-opening article on the future of retail up [...]

Is mass marketing soon to go the way of the dodo? That’s what CRM magazine suggests in a recent online article entitled The End of Mass Marketing. Author Georgia Hanias, founder, Cyrano Media looks at the world of mobile telecommunication to explore the issue, telling the story of Telenor SONOFON, a Danish phone company [...]

For the last few weeks I’ve been thinking alot about implicit content, that is the trail of information that internet users leave behind as they browse the web, information about preferences, clicking habits, needs, etc. At Engage we’ve been working on a couple white papers about the role which the internet is playing in [...]

The CMO council just released a new study that suggests marketing departments are doing a woefully inadequate job at making use of customer data. Unfortunately this is NOT some type of bad April Fool’s joke. Instead, to quote from the introduction of the study they are “flying blind,” developing campaigns and marketing strategies without [...]

Business week is running an article this week looking at a novel strategy that one small business is using to build trust among skeptical customers. Wesabe, a start up in the competitive field of on-line personal finance tools, is looking to assure users that their financial data is safe with the company by giving customers [...]