For the last few weeks we’ve been talking internally a lot about implicit content, that is the trail of information that internet users leave behind as they browse the web, information about preferences, clicking habits, needs, etc. Here at Engage we’ve been working on a couple of white papers about the role the Internet is playing [...]
Filed under: Customer Relationship Management (CRM), Marketing and Web Analytics | Comment (0)
Consumer access to personal technology is transforming the relationship between businesses and their customers now more than ever. Personal technology, particularly mobile technology, is driving the relationship for healthcare providers, retailers, governments – cutting across most other market segments as well.
CRN.com has a pretty eye-opening article on the future of retail up [...]
Filed under: Entrepreneurship and General Business, Marketing and Web Analytics, eCommerce / eContact Center | Comment (0)
So, after being in technology for more or less all of my adult life I am embarrassed to say that I have NOT been on the leading edge of those trends collectively called ‘Social Networking’. In fact, I have been something of a Social Networking Pariah, having only recently moved myself (largely through threats [...]
Filed under: Entrepreneurship and General Business | Comment (0)